From 5 to 50 interviews
Interview not just a handful of users, but as many as you need. In parallel, asynchronously, around the clock. No more small samples and uncertain results.
Conduct AI-powered in-depth interviews – anytime, in five languages, with unlimited participants, automated and scalable.
Meet our AI researcher and participate in our current interview:
Traditional in-depth interviews are time-consuming: recruiting participants, scheduling, conducting, transcribing, analyzing. It takes weeks and costs thousands. The result? Research happens too rarely – and decisions are based on assumptions instead of real user insights.
With our Agentic AI-based interviewer, you can conduct qualitative interviews as easily as an online survey – but with the depth of a personal conversation. Our AI Researcher handles conception, moderation, transcription, and analysis – autonomously or in collaboration with you. You get insights, not work.
Learn more about AI UX Research →From interview planning to final analysis – QUALLEE automates your research workflow.


Our AI interviewer conducts natural, empathetic conversations with people. It asks adaptive follow-up questions based on your participants' responses – just like an experienced researcher.


Not everyone likes to type. With AI-powered transcription, your participants can simply speak. The AI understands longer responses, accents, and natural pauses – for more authentic, deeper insights.


Ask questions to your data. The Analysis Chat lets you ask specific questions about your results – and get answers based on actual interview statements.


Inform the AI about your usage and work context. Hypotheses, industry, role, product: This knowledge helps the AI give you better, more personalized answers.


Through the integrated TestingTime panel, you have access to 985,000+ verified test users across Europe. Build a screener, define your target group, and get a real-time quote that you can conveniently order online.

70% of AI projects fail because of culture, not technology. How Culture Dissonance emerges, how to recognize it – and how AI-powered interviews can counter it.

Why product teams don't know their users – and what needs to change when research is no longer an event.

Teams without AI are four times more likely to lose organizational influence. The Qualtrics 2026 Report shows why research teams need to act now.

Survey response rates have been declining for two decades. A University of Mannheim study shows AI-moderated interviews produce 39% more words, 36% more themes, and zero gibberish compared to traditional questionnaires.

AI was supposed to make work easier. An 8-month UC Berkeley study (HBR 2026) shows the opposite: faster pace, broader scope, fewer breaks. What HR teams need to know now.
Interview not just a handful of users, but as many as you need. In parallel, asynchronously, around the clock. No more small samples and uncertain results.
No calendar Tetris, no transcription waiting times. Interviews are analyzed immediately. You have results when you need them.
Our AI Researcher is powered by Claude Opus 4.5 – the most intelligent language model on the market. It asks follow-ups, digs deeper, shows empathy. No superficial answers, but real motivations.
A single traditional in-depth interview project costs several thousand dollars. With our AI Research Agent, you can conduct dozens of interviews at a fraction of the cost.
Qualitative research is the key to building products that people truly love. But traditional methods are slow, expensive, and often impractical. This leads teams to make decisions based on assumptions – instead of real user insights.
That's why we built QUALLEE: An AI-powered research tool that combines the depth of personal interviews with the scalability of digital tools. Making qualitative research accessible for every team, every budget, every project.
Describe your research objective and formulate core questions. Our AI helps you create the perfect interview guide.
Share the interview link with your users. The AI Researcher conducts the conversation – via chat or voice, in German, English, French, Spanish, or Italian, 24/7.
Our AI analyzes all conversations, identifies themes and patterns, and delivers a management report with concrete recommendations.
Whether you want to explore markets or validate concepts – AI Interviewer supports the entire research process.
Explore new markets and discover customer segments worth pursuing.
Develop data-driven personas from real user conversations. Understand what truly drives your customers.
Learn what your brand really means to customers. Test messages before you roll them out.
Validate ideas and concepts before you build. Early user feedback saves late development costs.
Use AI to explore customer needs, test messaging, and generate highlight quotes for stakeholders.
Conduct discovery interviews, concept tests, and usability surveys with AI.
Use AI-powered research to uncover motivations, attitudes, and trends.
Understand what employees truly think – through anonymous AI depth interviews instead of standardized surveys.
See how AI Interviewer accelerates every step of your research process.
| Phase | Traditional | With AI |
|---|---|---|
Conception | 2-5 days | 30 minutes |
Interviews | 2-4 weeks | Immediately |
Transcription | 1-3 days/interview | Real-time |
Analysis | 1-2 weeks | Minutes |
Reporting | 3-5 days | Instantly |
Try a demo and see how AI Interviewer transforms research speed, scale, and insight quality.
Try Demo →Stay up to date on UX, Research, AI, Technology and Innovation – plus product updates of course.
If you want to start immediately, we're happy to take on your research project – completely or as support for your team:
AI Interviewer is not a startup experiment, but the consistent evolution of our research practice. Developed by interactive tools, one of the leading digital agencies in Germany, with its own UX lab in Berlin.
We have conducted hundreds of in-depth interviews, usability tests, and user studies – for DAX corporations, mid-sized companies, and startups. This knowledge is now embedded in our AI Researcher.

“Qualitative research shouldn't be a luxury that only large companies can afford. With AI Interviewer, we're democratizing access to real user insights.”
— Marcus Völkel
Customer Centricity, Service Design & AI Transformation
interactive tools GmbH, Berlin
AI UX Research (also called AI-powered user research) is a method where artificial intelligence conducts qualitative user research. AI interviewers run automated depth interviews, ask adaptive follow-up questions, and analyze responses in real-time. This enables teams to gain deep user insights in hours instead of weeks – scalable, cost-effective, and available 24/7.
No – AI Interviewer complements your team. The tool handles the time-consuming execution and analysis of interviews, so you can focus on strategy, interpretation, and actionable conclusions.
Our AI Researcher is powered by Claude Opus 4.5, the most advanced language model for nuanced conversations. It's trained to ask empathetic follow-ups and adaptively respond to answers.
Interviews are conducted anonymously. Data is stored on EU servers and processed in compliance with GDPR. You decide which data to export or delete.
Yes. Especially for sensitive topics, the AI interviewer shows its advantage: participants often respond more openly when no human is directly listening.
Most interviews take 20-30 minutes, depending on the number of core questions and the detail of responses.
Absolutely. You define core questions, research goals, and communication style. The AI generates adaptive follow-up questions based on these.
Yes, you can cancel your subscription at any time, effective at the end of the billing period. There's no minimum commitment. After cancellation, you'll still have access to your analyses.
The interview and analysis quotas included in your plan are reset after each billing period and do not roll over. However, additionally purchased interview and analysis add-ons are valid for 12 months and are not reset.
With the Free plan, you can conduct 2 interviews and 1 analysis – with no time limit. When you need more, you can upgrade to a paid plan anytime.
Yes! With annual payment, you get 2 months free – so you pay for only 10 months and receive 12 months of access.
When upgrading: All existing projects, interviews, and analyses are fully retained. You get immediate access to your expanded quota. When downgrading: No data is deleted. The oldest projects are automatically paused until they fit within the limit again. You can reactivate them anytime by upgrading or archiving other projects.
You can reach us via our AI-powered support chat on the website or by email at support@quallee.de. Depending on your plan, you'll receive responses within 8-48 hours. Enterprise customers have a dedicated contact person.
With participant recruitment, you can recruit test participants for your interviews directly from QUALLEE. Our partner TestingTime has a panel of 985,000+ verified participants across Europe. You configure your target audience, language, and criteria – TestingTime handles screening, scheduling, and incentive payments.
Recruitment is billed via credits. Rule of thumb: 1 participant ≈ 10 credits. One credit costs €10. Credit packages are available in sizes of 10, 50, and 100 credits. The price includes recruitment, screening, and incentives for participants. Additional costs only apply for express priority, more than 3 screening questions, or multiple languages/countries.
1) Publish your project and go to the 'Recruitment' tab. 2) Configure your target audience (count, language, country, age, gender) and optional screening questions. 3) Review the credit calculation and place a binding order. 4) TestingTime recruits matching participants and directs them to your AI interview. 5) You track progress in real-time in the dashboard.
Meet our AI researcher and participate in our current interview:
Whether you want to start yourself or launch a guided project – we'll find the right solution for you.